No, it wouldn't create flame wars. It would just create a rift between those who are registered and those who are mooching. This is the intended effect, which will only promote increased sales as people try to blend in for acceptance.
Think of the smiley pac-face as an award for outstanding acheivement in the field of excellence.
Everyone wants one, and they'll pay $20, $10, $30 or $40 to get one.
The only purpose is to increase revenue, and perhaps to return thanks to those who registerd.
