Cable is cheaper than ADSL here too, and as far as speeds go, once again, the same experience, though don't forget that it's possible to make ADSL be consistently faster if your ISP provides it, though admittedly it is very expensive. Here you can get plans which are around the 8Mbit mark for downloads (I forget upload speed) but I'd be looking at around $2,000 a month so it would be good for business only, not residential.
I have to disagree with you on ease of setup in Netgear stuff though, it took ten mins for me to set mine up and at the time I was new to that task. At the time Netgear also lead the way in security features. As for price there is no way known that I could buy a router with 'the works' here for $80 in any currency. The price would firsly depend on the country you're in and then allowing for import taxes, stamp duties, GST/sales taxes and lastly retail markups. Consider also the exchange rates that apply between the exporting and importing nations.
