You can create a custom alias such as $_echo which looks for a certain character (in this example $chr(10)) in the text and splits the echos up according to that character:

alias _echo {
var %o = $1
tokenize 10 $2
echo %o $*
}

Use this as an identifier where the first parameter is your color/switches/window name, i.e. //.echo -q $_echo(4 -e @Win,your text here) and $lf separates different lines in your text (character 10). The reason I suggest a custom identifier and not a /_echo alias is because it makes it easier to identify the settings parameters of the command